will shape that team's investment strategy. Often, this leads a venture capital firm to specialize in a particular area of business or sector of investment. For instance, our firm has a depth of expenence investing in the global media sector. Thanks to a long history of many good (and even a few poor) media investments, we have gained a deep understanding of our niche that only years of expenence can bnng.
Potential investors often look for continuity of management and a history of success within a company. Therefore, venture capital managers who maintain the same successful strategy with the same team may have a more profitable fundraismg expenence. Although some qualities of the fund, such as size or geographic targets, may change for practical purposes, the focus of the fund should not be drastically modified.
Ensuring Successful Investment
When considenng a company for investment, the venture capital firm must find a target that closely fits its investment requirements and hurdles. Close examination of the management team will reveal important details about the past and potential future success of the company. In general, we look for a seasoned team who knows each other well and is led by a senal entrepreneur, someone who builds and sells businesses for a living. Further, our firm's strategy is to invest in companies that have moved from the creative stage into the production stage. We find that companies fitting these qualifications typically can best use our money and resources to maximize their value.
Abundant Opportunity
Although we actively search for investment opportunities, our expertise draws deals to us. Sometimes, companies bring funding requests directly to us. We also attend trade shows, execute marketing and public relations campaigns, and use the financial community to source our deal flow. We may consider 700 deals in an average year and invest in less than ten.